Likewise, Tillman says the next phase of growth will include promoting Ghostery search as an option in more established browsers.Īctually using the Ghostery browser and search engine in tandem, even at this early stage, is a refreshingly zippy if minimalist experience. The Ghostery browser doesn’t lock you into the company’s search engine you can choose from six options to use as your default-yes, including Google. While they’re launching at the same time, Ghostery browser and search aren’t inextricable. We thought that we could do a lot more if we played by our own rules.” “But at the end of the day you’re playing by somebody else’s rules. “We’ve been building the extensions for a long time,” says Ghostery president Jeremy Tillman. Earlier this year, the company saw an opportunity to expand on its core mission of making digital privacy available to the masses. Over 7 million people use Ghostery products a single-digit percentage of them have paid for one of the company’s subscription services. It also maintains a mobile browser for Android and iOS, the former of which has been installed over a million times. If you’re familiar with Ghostery already, it’s likely through its incarnation as a popular open-source browser extension that blocks trackers and ads. Which is why using Ghostery’s new ad-free search engine and desktop browser, even in their pre-beta form, feels at once like a throwback to a simpler internet and a glimpse of a future where browsing that puts results ahead of revenue is once again possible. Year after year, ads have gobbled up more space on its results pages, pushing organic results further out of view. As that business has grown, it’s reshaped what search looks like. Google brought in $26 billion of search revenue in the most recent quarter alone. The internet runs on advertising, and that includes search engines.
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